Japanese Whisky News – Insanity Prevails as 8 Grand Worth of Ichiro’s Malt Card Series Sells for Almost 1 Million at Auction

Ichiro's Malt Card Series

Once again proof positive that wealth and insanity are not mutually exclusive. A NOT full set of Ichiro’s Malt Card Series Whisky sold at yesterdays Bonham’s Auction in Hong Kong. Buyer paid US$917,000! To put this in perspective I would calculate the average price when these were sold retail and very slowly at the time, was about US$150 a bottle. A number of the first bottling’s were under 100 bucks a pop and the most expensive when released was the Monochrome Joker which I paid $AUD350 for. My simple maths is that if you bought the 54 bottling’s that sold at this auction when first released at average US$150 a bottle = US$8,100. If you think that average bottling price is inaccurate then you weren’t around at the time. I still have 8 of the bottling’s and sold another 5 so still have all the records of what I paid back in the day. I also used to have a link the Ichiro’s Venture Whisky website and you would be shocked to see how cheap these were when viewed in black and white.
Fact of the matter, the Hanyu distillery closed because no one was buying the stuff, though they certainly weren’t an island in that respect for Japanse Whisky. IMO the provenance of these bottling’s is only rarity. There are some excellent one’s and some average one’s, so it isn’t based on these all being stella tasting whiskies. Looking through Whiskybase the average bottle rating is about 88/100 which is still commendable but hardly commensurate with the price based on the juice alone. Only one bottling actually hit 91/100 and no Card Series Bottling is in the top 5 rated Hanyu on Whiskybase. Another thing is Ichiro san bottled these with Playing Card Labels as a marketing tactic. It was not based on these being the pick of the litter from the remaining casks. So, if these were not a set but just had regular labels, how much would they be worth. A shit load less I’d venture. I’ve tasted and own a number of other Hanyu that are the equal or better than some of the Card Series and although still expensive these day’s, nothing like the cost of a bottle from the Card Series. What price a simple label!!!.
If you wish to know what a true full set of 58 Ichiro’s Malt Card Series bottling’s constitutes it’s here.

Buying Japanese Whisky in Japan 2019 Report

The 2018 report was once again the most viewed post on the Japanese Whisky Review. Not surprising that given the Japanese Whisky drought, even more folks are keen to know where and when stuff is available. Comments were up by almost 200 on the 2017 report with 631 vs 433. A big shout out to all those who commented, especially the regulars!
I think we all know 2019 will be at least as tough buying Japanese Whisky in Japan as 2018 but every contribution counts so please keep the comments coming this year. I know from personal experience I was able to grab a number of bottles in 2018 that I would have missed out on if readers hadn’t advised of pending releases!
Kampai
Brian AKA Dramtastic

Japanese Whisky in 2018 – The Sad State of Affairs

A title such as the one for this post could at first glance look like click bait. Bit dramatic isn’t it!
I’m going to tell you a story that is only a decade old and one that I believe backs up the title.
Firstly, what has prompted the post? It is the current online Japanese Whisky news doing the rounds about Suntory discontinuing both Hakushu 12 Year Old Single Malt and The Hibiki 17 Year Old Blend in the second half of this year. Some may have even read that here at the Japanese Whisky Review as we have a number of fantastic reader/contributors adding comments in the annual Buying Whisky in Japan post. One of our contributors posted on the rumor(now true) at the beginning of the month. You may wish to follow that post moving forward as these contributors really have their finger on the pulse.
Now lets go back to where it all started, at least for me, almost a decade ago on my journey into the world of Japanese whisky. Actually, most of what I am about to write about what Japanese Whisky was available to many folks is good up until about 5-6 years ago. Maybe you didn’t have some of these bottling’s in your home country but they were readily available on line from retailers in the UK and Europe who ship worldwide.
I don’t want to dwell too much on closed distilleries such as Hanyu or Karuizawa. For most whisky drinkers you may as well be talking about the Unicorn, myths and legends that they will never see, only read about.

The Big Two Japanese whisky producers are Suntory and Nikka! Within the time frame mentioned in the last paragraph, this is what you could find easily on the shelves of liquor stores in Japan and many of them from retailers outside of Japan.
Lets start with Suntory and I will be  focusing on age statement bottling’s. Number will represent the age in years and I’ll be adding the approximate price in Yen so you will be able to do the exchange rate into your own currency.
Suntory Royal Blend 12 and 15. Y2,500 and Y4,000.
Suntory Hibiki blends 12, 17 and 17 50.5% and 21. Y6,000, Y10,000 and Y20,000.
Yamazaki Single Malt 10, 12, and 18. Y4,000, Y6000 and Y20,000.
Chita Single Grain 12. Y5,000.

Next up Nikka
Yoichi Single Malt 10, 12, 15 and 20. Y4,000, Y6,000, Y10,000 and Y20,000
Miyagikyo Single Malt 10, 12, and 15. Y4,000, Y6,000 and Y10,000
Taketsuru Pure Malt 12, 17 and 21. Y4,000, Y7,000 and Y10,000.

Also readily available at retail, distillery or online.
Multiple annual vintage or special cask releases. Multiple single cask aged statement whiskies. These are the ones you might see listed on Whiskybase and wonder how the hell people got those bottle’s
Suntory even had an Owner’s Cask program in Japan where you could buy a whole cask of Yamazaki or Hakushu. Yes it was a marketing program to try and sell more whisky when the Japanese Whisky Industry was in the doldrums but again, it was in the time line I have mentioned. Suntory used to advertise the program on it’s website with prices, age, age distilled and cask type. I can tell you that you could buy many a cask for less than a single bottle some Yamazaki or Hakushu might sell today at auction.

So what do we have today that’s widely available removing the soon to be discontinued bottling’s.
Suntory
1 x Hakushu and 1 x Yamzaki single malt no age statement bottling’s.
Yamazaki 12 single malt
Hibiki Harmony and Harmony Masters Select(Airport exclusive) no age statement blends.
Chita Single Grain whisky no age statement.
A few no age statement blends.

Nikka
Nikka From the Barrel no age statement(though this is a personal favorite and generally well regarded in whisky circles).
1 x Miyagikyo and 1 x Yoichi single malt no age statement bottling’s.
Taketsuru Pure Malt no age statement.
Nikka The Blend 12YO.
A few no age statement blends.

You may not feel a hint of depression after reading that but I sure do. We are down to 2 readily available age statement bottling’s from the two biggest players in the Japanese whisky industry.

Now it’s easy to read many articles online as the the reasons why the current state of play. Doesn’t really help much though. Also, I have read where journalists have spoken to a rep from Nikka or Suntory and they are trying to talk up how they are still going to concentrate on the quality of their whisky. No doubt they will but it does not mean the whiskies will be particularly great either. Make up your own minds but from the current list, I only rate a few as stuff I’d wish to have in the whisky cabinet at all times. Can young whiskies be very good, sure can. But why should we pay the same price for  NAS whisky as age statement whisky. It may not even be that one is better than another, but we also know we are paying more for an age statement whisky because the age statement cask has to recoup the time invested by the distillery warehousing the barrels for 10 years or more.

So what about the future say 3 to 8 years?
We have big production ramp ups from both Nikka and Suntory going back a few years but it will be many years before we start seeing any multiple readily available age statement bottling’s from either and then at what price? I also worry that that they will fear being caught with their pants down again and release age statement bottling’s irregularly as special releases and at premium prices.
We have new Japanese Whisky distilleries that will have bottling’s of no younger than 3 years available by the time of the Tokyo 2020 Olympics. The issue here is that like Chichibu, Mars and Akashi they will be small concerns with limited production runs as will be the total amount of liquid distilled. So many whisky fans will never have a chance to buy a bottle, especially age statements or single casks. We all know the price of many a Chichibu at auction!!!
You are certainly not going to be able to nip down to Costco’s and grab a bottle when the mood strikes.

So what do we really need from Suntory and Nikka moving forward?
In the short term if you are going to bottle mainly no age statement whiskies please give it character and complexity, especially the distinct distillery characterisitcs of Yamazaki, Hakushu, Yoichi and Miyagikyo. For the most part for anyone that had the pleasure of enjoying the age statement versions, both Suntory and Nikka have failed.
Make the prices commensurate with having no age on the label. A no age statement bottling should never cost the same as the age statement bottling version did yet they do.
Have the balls to produce enough whisky so that in the future they can consistently stock retail shelves in all the major markets with various age statement bottling’s at fair prices! There, I’ve said it!

Yamazaki 50 Year Old Sets Record Price for a Japanese Whisky

Yamazaki 50YOIf you missed it a bottle of Yamazaki 50 Year Old Single Malt Whisky sold for a record price at Auction on January 30 for US$299,000. The auction was held by Sotheby’s Hong Kong. The previous record for a single bottle of Japanese whisky was also held by a bottle of Yamazaki 50YO sold at auction in October 2016 for US$129,000. After having followed the whisky auction scene for a while I can safely say it if you want absolute top dollar, Hong Kong is the place to sell. It is certainly bolstered by the burgeoning Asian whisky scene. The problem I found however was that when I approached a certain auction house in HK to sell some of my whisky they did not accept consignments from outside of HK. The whisky had to already be in country. Not sure if this is the same for all the auction houses in HK.

When first released in 2011 the bottle price was around US$9,200 which although it looks like a bargain now, lets face it, this was a bottle for the wealthy from the get go.
There were a couple of bars in Japan back in 2011 where you could try this for Yen 90,000 a shot or about US$850.
For years now a number of people on various whisky forums have speculated about the demise of Japanese Whisky. Just a fad, too overpriced(maybe it is but it hasn’t diminished it’s rise) and for a number of narrow minded people if it isn’t made in Scotland it can’t be whisky or at least not good whisky.
Japanese whisky has proved to be resilient on the pricing front and it’s popularity has gone from strength to strength.
*Note: We may have seen some marginal average price drops on bottling’s from the likes of Hanyu and Karuizawa over the last year but this is normal when the number of different bottling’s have increased. Prices of the most prized bottling’s are still on the up.

Ichiro’s Malt Card Series Full Set Of 58 Bottles For Sale At Auction

Ichiro's Malt Card Series
Offered for sale for the first time is a full set of 58 bottles of Ichiro’s Malt Card Series as part of Sotheby’s Hong Kong Finest and Rarest Wine Auction this Friday and Saturday 29-30th of September.
For those who are trying to figure out how a deck of cards is 58 it’s not. Just so happens that back in the day Ichiro Akuto bottled and sold a about a quarter of the whisky from 4 different single casks then later bottled and sold the rest of the whisky from these casks. The casks used became the Ace of Spades, the Queen of Hearts, the King of Diamonds and the Jack of Clubs hence double bottling’s of these cards and the total number in the series as 58.
Price guide for the full set of Ichiro’s Malt Card Series is from a ridiculously low US$256,000 to US$512,000.
As a set of 54 cards without the 4 doubles sold at auction a couple of years ago for US480,000 I personally expect the upper range of the price guide to not only be reached but exceeded.
So if your a wealthy whisky collector here is a rare opportunity, for the rest of us we have a few days to win the lottery.

**Update: Lot sold for US$455,000 so it seems prices have stabilized or even declined a little.

Japanese Whisky World Record Auction Prices August 2015

Karuizawa1960.jpgTonight at Bonham’s Auction Hong Kong a world record price was achieved for a single bottle of Japanese whisky. The bottling, a Karuizawa 1960 52YO Cask #5627 one of 41 bottles. Price with buyers premium was approximately US118,000, Euro105,000, GBP77,000. Original Price was GBP12,500 back in 2013. Also as reported in a recent post, an almost complete collection of Ichiro’s Card series was up for sale. This lot sold with buyers premium for approximately USD490,000, Euro436,000, GBP319,000. Obviously this is also a record for a single combined lot of Japanese whisky. I reckon that they would have cost no more than around USD10,000 if you were lucky to buy them all at retail prices. Share markets in turmoil…… seems at least for now we have a new ‘investment’ winner, or like gold, a bulwark during hard economic times?

Ichiro’s Malt Card Series – (Almost) Complete Series For Sale

ichiros-malt-cardsWell the catalogue is out for Bonham’s Hong Kong auction on August the 28th 2015. Masses of Japanese whisky on offer but the highlight would have to be an entire Ichiro’s Malt Card Series being sold as one lot. I say entire but to my mind the collection is not complete. There were 2 bottling’s of the Ace of Spades and this collection has only one of them. Yes they were from the same cask but the release was staggered, one bottling being 55%abv and one being 55.7%abv. Obviously this also means one spent a little longer in the cask so is a bit older in whisky terms and as it was aged in oak the profile will be slightly different. Also I believe the auction catalogue for the bottling of the Ace of Spades being sold contains an error. They say it is the bottling 113 of 300 but this should have an ABV of 55.7% not the 55% listed in the catalogue. The first series of 122 bottles(in total) was the 55% version.
The catalogue estimate, HK$ 1.8 million – 2.4 million = USD$232,000 – $310,000
Gulp, not to shabby for a collection of whiskies that if you paid retail would not have cost more than USD10,000 in total. The cheapest bottling was about 60 bucks and I paid about 350 bucks for the most expensive, the Joker Monochrome. Also hard to believe is that this upswing in value happened in less than 10 years.

***Note: I have already been updated and I apologize for any discrepancies in my original post but the are 4 double cards in the series. Ultimately this extends to the fact that the series for sale is not complete. Thanks to Ulf Buxrud for the clarification.
Ichiro’s Malt Full Card Series