Once again proof positive that wealth and insanity are not mutually exclusive. A NOT full set of Ichiro’s Malt Card Series Whisky sold at yesterdays Bonham’s Auction in Hong Kong. Buyer paid US$917,000! To put this in perspective I would calculate the average price when these were sold retail and very slowly at the time, was about US$150 a bottle. A number of the first bottling’s were under 100 bucks a pop and the most expensive when released was the Monochrome Joker which I paid $AUD350 for. My simple maths is that if you bought the 54 bottling’s that sold at this auction when first released at average US$150 a bottle = US$8,100. If you think that average bottling price is inaccurate then you weren’t around at the time. I still have 8 of the bottling’s and sold another 5 so still have all the records of what I paid back in the day. I also used to have a link the Ichiro’s Venture Whisky website and you would be shocked to see how cheap these were when viewed in black and white.
Fact of the matter, the Hanyu distillery closed because no one was buying the stuff, though they certainly weren’t an island in that respect for Japanse Whisky. IMO the provenance of these bottling’s is only rarity. There are some excellent one’s and some average one’s, so it isn’t based on these all being stella tasting whiskies. Looking through Whiskybase the average bottle rating is about 88/100 which is still commendable but hardly commensurate with the price based on the juice alone. Only one bottling actually hit 91/100 and no Card Series Bottling is in the top 5 rated Hanyu on Whiskybase. Another thing is Ichiro san bottled these with Playing Card Labels as a marketing tactic. It was not based on these being the pick of the litter from the remaining casks. So, if these were not a set but just had regular labels, how much would they be worth. A shit load less I’d venture. I’ve tasted and own a number of other Hanyu that are the equal or better than some of the Card Series and although still expensive these day’s, nothing like the cost of a bottle from the Card Series. What price a simple label!!!.
If you wish to know what a true full set of 58 Ichiro’s Malt Card Series bottling’s constitutes it’s here.